Mar 31, 2021
Here are some interesting stats - 38% of realtors
are now using video. Video is 80% more effective in engaging an
audience. Emails with videos have double the click-through rate and
it reduces the opt-out rate. Consumers are twice as likely to work
with a real estate agent after seeing a video of them...
But here's the problem...
...most real estate agents have no idea of how to
get started or what to record and then where to put it...
I can relate, I was there. And that's why I hired
video expert Owen Hemsath, aka Owen Video, as a consultant in 2016
to consult us when we were taking the deep dive into video.
We're talking with Owen to talk about how agents
can capitalize on video, what they should be doing to get started,
and how we (Spyglass Realty) used Owen's techniques to
multi-purpose video and gain exposure across multiple
platforms.