Jun 24, 2025
Can you really scale a real estate business with YouTube—without spending a fortune on ads? In this episode, I sit down with Jeremy Knight, broker with Real and one of the most respected real estate YouTubers in the game. We dig into how he went from managing Costco sales teams to running a high-volume business fueled almost entirely by organic video content. Jeremy breaks down the mindset shift that changed everything, his four-bucket content strategy, how he built out a studio, and why he’s doubling down on media while pulling back from personal production. Whether you’re a solo agent, team leader, or just someone trying to figure out where to put your energy—this conversation has something for you. If you're exploring better ways to build a sustainable real estate business—or want to partner with people who are already doing it—you’ll want to catch this full episode.