May 28, 2025
I’ve said it before—agents who ignore AI are going to get left behind. While in Cabo with our top producers, I sat down with my friend Tiffani Marroquin, an AI consultant who’s been in the real estate game since 2007. She’s now helping agents and brokerages become more efficient by using AI the right way—without getting overwhelmed by shiny objects or wasting money on tools they don’t need. In this conversation, we dig into exactly how agents can use AI to save time, create better content, generate more leads, and streamline operations. Tiffany lays out how to build a custom GPT that actually sounds like you, how to train your virtual assistant, and how to identify which tasks you should automate—plus which still need a human touch. If you’re serious about growing your business and protecting your time, this is the edge you’ve been looking for. Check out Tiffany’s programs at seekaire.com.